Competing with countless schools, colleges and universities during the clearing period isn’t easy, and its even harder to stand out. Research showed that most educational advertising for clearing simply doesn’t engage with intended audiences; to address this we implemented a bright, colourful and modern approach, that allows Blackburn College to engage with potential new students.

Photography was used to show a variety of past students, focusing on their career success to create a campaign that would connect with the audience on a personal level.