After the success of 2015/16 Blackburn College has continued to develop their brand with the team at T—PW. The new 2016/17 campaign focuses on the possibilities that education at the college can hold. The tone has also become much more playful, reflecting the character of the college. This has helped Blackburn College to stand out and engage with their audience.
To show the possibilities of education each object is matched to a potential career. This brings out each student's personality and adds depth to the campaign. When overlaid on photography the campaign becomes much more appealing to its audience.