After the success of our previous campaign, Blackburn College has continued to develop their brand with the team at T—PW. The new campaign focuses on the possibilities that education at the college can hold. The tone has also become much more playful, reflecting the character of the college. This has helped Blackburn College to stand out and engage with their audience.
The objects in each of the students hands, are a playful representation of their future chosen career paths. The models used throughout the campaign were Blackburn College students, creating a sense of ownership and focussing on their futures.