After the success of the 2015/16 campaign, Blackburn College wanted to continue evolving their tone and approach as they had become both internally and externally more aspirational. Choosing to focus on the possibilities that education can hold, the 2016/17 campaign allows Blackburn College to truly stand out from the crowd by showing their character; the choice of overlaid objects allows the poses to become much more playful, increasing appeal to intended audiences.

Each object, which reflects a profession, was used to transform the photography, bringing out the personality in each student. The three dimensional images add a level of depth, which give a modern feel and holds potential for further campaigns.