Blackburn with Darwen’s council run gymnasiums required a complete brand overhaul to freshen up its image and encourage members of the public to sign up to the monthly subscription offer. It was vitally important that all deliverables appeared friendly, approachable and welcoming, so as not to alienate anybody.

With this campaign, we expanded our branding to feature graphic triangular shapes, reflecting the façade of the fitness centre's brand new building.

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