Marketing the new 66 million pound ‘The Mall Blackburn’ shopping centre. Our concept combined the Mall logo’s ‘M’ with key phrases and selling points, providing versatility and longevity, as well as boosting The Mall’s brand. During the campaign footfall increased by a massive 14%, helping it win a Purple Apple award for ‘Best Strategic Overall Integrated Marketing Campaign’.
“Creatively delivered with the support of local people who give the feeling of The Mall belonging to the community. Excellent footfall results as well as strong feedback from key retailers. Good community link with a ‘real people’ concept.”
The Purple Apple Awards