Our research showed that a high percentage of young teenagers obtained alcohol from their parents. We were commissioned to create a marketing campaign communicating to parents the harmful affects that alcohol can have on their children. Using the strong message that “Alcohol can damage a developing brain” focusing on how alcohol can affect their child’s future.

A graphic device works with the portrait photography to help visualise the specific features in a developing brain that can be damaged by alcohol. The call to action links to a website where parents can find advice on dealing with the issue.