Reimagined Interiors, a Mother and Daughter, bespoke fabric chair company required a new name, brand and photography that captured their new business offer and personalities. They wanted to attract a higher level of clientele and sell chairs at a premium price to customers who wanted something a little ‘different’.

T—PW created the name Mad Chair Co, an acronym of ‘Mother and Daughter’ which also fitted perfectly with their ‘off the wall’ fabrics and personalities.

The new logo is dynamic, which means the background is constantly changing to illustrate the vast fabrics Mad Chair Co. use on their furniture. The logo can also be cut out and overlayed on fabrics to let them show through as a background.
 
The photography creates an opulent feel and shows off the fabric well against the rustic backdrop.