Why Creativity Matters: Create Longridge.
Create Longridge – the unique, annual arts competition – has recently gained ‘New Event of the Year’ at the Ribble Valley Stars in Tourism Awards.
Up-skilling staff: a learning curve for our businesses?
We all know how important to up-skilling staff is, but how often does training come down to timing and cost?
A Flying Start to 2016!
It’s been a great start to the year, with new branding and identity accounts have been coming in thick and fast, and we’re all set to go from strength to strength…
Alcohol Awareness Campaign Launched
The second phase of our alcohol awareness campaign has been launched. ‘Stop the Supply’ saw TPW working alongside Blackburn with Darwen Council, Inspire, and parents from the local community, in an effort to improve understanding and awareness of alcohol’s effects on young people.
5 Ways to Increase your AdWords Click Through Rates & Conversion Rates
The Google AdWords platform is a great way for companies to try online marketing for the first time. What makes it so interesting is that if you set your campaign up properly then you will receive targeted traffic arriving on your website very quickly.
Does Branding Still Matter?
The pre-internet era was a simpler time, with far less media channels which were far more clearly defined – making audiences much more predictable, and marketing more straightforward. Fast forward to the present day and we find ourselves in a completely different situation, begging the question: does branding still matter in this digital age?
Pay Per Click: CPC vs CPM
One of the most popular forms of online marketing is Pay Per Click (PPC) advertising. These are the ads that you see on the right hand side of websites such as Google and Facebook. The way that they work is that the advertiser chooses a set of parameters that need to be met in order to trigger their ad being displayed.
12 Ways to Improve Your Email Marketing
Email marketing is considered by many to be the poor relation in marketing in this Web 2.0 world, but when implemented properly email marketing can be a very effective marketing tool. The problem is that we are bombarded with spam, leading us to disregard email as a communication medium.