Google Adds HTTPS as Ranking Factor to Search Algorithm
Google has announced that the use of HTTPS on a website will be seen as a positive ranking feature, resulting in improved rankings for those websites that implement it. HTTPS is the same as HTTP but with added security.
How Voice Search and Microdata Affect Search Engine Results
By now I am sure that you have all seen adverts such as the one above for the Google search app. The app is available on both Android and iOS, you can also use voice search on your desktop/laptop if you are using Chrome for your browser.
Search Engine Optimisation: Google Panda Update Currently Rolling Out
This Panda is not a cute fluffy bundle of fur that eats bamboo and struggles to breed, it is the name that Google gave to an update to its search algorithm which can have a massive impact upon a website’s search rank.
Will Search Engines Listen to Your Life?
Search engines have evolved so much from the days when directories were your go to when you wanted to find information on the web and they are still evolving. Google has been granted a patent for a new search feature that some people will definitely find creepy.
4 Tips for Local Search and Google’s Pigeon Update
There has been a lot of chatter in the search engine optimisation community over the last week over Google’s “Pigeon” update. I have put the word pigeon in inverted commas because as of the time of writing Google have not given a name to the update.
Google Payday Loans Algorithm Update
This week Matt Cutts, the head of Google’s web spam busting team, has announced that they are updating their “payday loans” algorithm that was first introduced last year. The aim of the update is to try to target what Google sees as “spammy queries”.
Google Implements EU’s “Right to be Forgotten”
Google, by far the world’s biggest search engine, lost a court case earlier this month in the European Court of Justice that meant that European citizens now have the “right to be forgotten”. The case related to a Spanish resident whose house was auctioned off after he failed to pay his taxes.
Has Google Shown the Future of Search?
Search engine optimisation has had a relatively short history of around 20 years but it has undergone many changes in that short period. We have seen a move away from the use of the keywords meta tag, the rise in the importance of inbound links and more emphasis on high quality, original content.
Google to Roll Out Changes to Algorithm
This week Matt Cutts, the head of Google’s web spam fighting team announced in a new video that Google would be rolling out some changes to its algorithm in the coming months. From what Matt says in the video it would appear that the changes will be tied to looking at the content of the anchor text that leads to the website in question.