Sprout Social released their second annual “The Sprout Social Index” recently. Sprout Social is a company who provide social media engagement and analysis tools. They analysed over 160 million public tweets and Facebook updates from just over 18 000 accounts. They then used this data to compile information on how brands are interacting with their customers.
Twitter, one of the world’s largest social media sites, has announced that it is to introduce video ads. These are similar to promoted tweets that Twitter already offers but obviously contain video. This follows on from the introduction of video cards that Twitter introduced earlier in the year.
Many Facebook Page owners have seen quite a dramatic drop in the reach of their pages since December 2013. This has fuelled accusations that Facebook has done this in order to force businesses to buy advertising on the world’s largest social media platform. In a recent blog post Facebook’s Brian Boland, who heads up their Ads Product Marketing team, has revealed why this has been happening.
Today, most business owners are aware of social media and the majority see that there is a potential market out there just waiting to be discovered through social networks such as Facebook, Twitter and Linked In. I speak regularly to business owners who are already active on a variety of social media channels but most of them report that they have had little or no success through social media.
Twitter is the world’s second most popular social network and is a great online marketing platform. In order for you to make the most of Twitter as a marketing opportunity you will need a profile that helps to present you or your organisation in the best possible light.